Cohere Beauty introduces The Beauty Lab, a professional-grade testing salon. 

The hands-on, multi-functional space enables the evaluation of beauty products, including haircare formulations, styling products, advanced skincare treatments, body care essentials, and signature fragrances, under authentic conditions before market launch.

Chris Staples, CEO of Cohere Beauty, said, 

“We’re fundamentally changing how beauty products are developed by bringing the salon experience inside our manufacturing walls. The Beauty Lab eliminates the guesswork. Our brand partners can see exactly how their products perform in professional hands and hear direct feedback from real users, whether they’re in our facility or connecting virtually from anywhere in the world. It’s collaborative innovation at the speed of beauty.”

The facility underscores Cohere Beauty’s role as a collaborative CDMO partner, highlighting its concierge-level service that empowers brands to bring top-quality products to market quickly and efficiently.

The Beauty Lab features a professional salon environment staffed with licensed cosmetologists, estheticians, degreed R&D chemists, PhDs, and industry experts. 

Its advanced technology infrastructure enables live streaming and virtual collaboration, allowing global brand partners to participate in real-time testing sessions and demonstrations regardless of location.

The Beauty Lab also serves as a space for:

• Integrating real-world testing directly into the product development process.
• Hands-on product experiences with licensed beauty professionals providing direct consumer feedback.
• Workshops for internal teams and brand partners, accessible worldwide through digital platforms.
• Partnerships with local influencers for authentic endorsements and reviews